Dexsof/Services/Salesforce

Salesforce That Your TeamWill Actually Use.

We implement and optimise Salesforce for the way your business works — so your team gets a tool that makes their job easier and your leadership gets data they can trust.

Salesforce

A CRM your team opens by choice.

We implement and optimise Salesforce for the way your business works — so your team gets a tool that makes their job easier and your leadership gets data they can trust.

6–10wk
Sales Cloud build
4–6mo
Multi-cloud rollout
1mo
Adoption uplift
Sales team reviewing pipeline data together
Common situation

Most Salesforce work is a rescue, not a rebuild.

A large portion of our Salesforce clients already own the licences. What they need is an org that reflects how the business actually sells today — and the symptoms are almost always the same four.

01
Reports nobody trusts.Data is incomplete and pipeline reports do not reflect reality — so producing a management report still means exporting to Excel first.
02
Adoption quietly collapses.Users bypass Salesforce wherever they can, because the configuration was built without ever involving the people expected to live in it.
03
The org stopped keeping up.No ongoing admin as the business changed and grew, so workflows still serve an old sales process that no longer exists.
04
Training happened once.A single programme at go-live, never revisited — so nobody in the business learns what the system can actually do for them.
Our approach

Configuration first, custom code last.

Six principles that decide what we build in the platform, what we write in Apex, and what we refuse to leave you maintaining.

01
Standard objects and flows first.

Standard objects, fields, validation rules, flows, and reports address the vast majority of business requirements. Custom code is the last resort — every line of Apex is a future maintenance obligation we minimise intentionally.

02
Apex only when it earns it.

Apex is genuinely necessary for complex calculations, real-time integrations requiring precise error handling, and UI components that Lightning cannot deliver. For everything else Flow handles it — lower cost, easier maintenance, no deployment overhead.

03
Data quality by design.

Duplicate records accumulate without active management. We configure matching and prevention rules at creation time, and run structured deduplication on existing data. Required fields are limited to what genuinely drives decisions.

04
Enrichment instead of typing.

Automatic population of company and contact data reduces manual entry and improves completeness — so reps spend their time selling, not filling in fields a system could populate for them.

05
Adoption follows visible improvement.

We audit the current org, identify the highest-impact improvements, and implement in a sequence that starts with the changes that visibly improve users’ daily experience.

06
Governance built in.

We document every configuration decision and establish the change management process your admin team needs to maintain the org as the business evolves — not just hand over a system and leave.

Full lifecycle coverage

First touch to renewal, one system of record.

We configure Salesforce to support every stage of the customer journey — not just the deal pipeline — and build the objects, code, and integrations each stage needs.

Marketing to sales

Lead capture, scoring, and routing, so reps receive qualified leads with full visibility of prior engagement.

Pipeline management

Opportunity tracking, quote generation, approval workflows, and forecasting — with Salesforce CPQ configured where quoting is complex.

Post-sale handoff

Automatic record creation and task assignment the moment a deal closes, so nothing waits on someone remembering.

Service Cloud

Service Cloud setup and case management, with full customer history visible to every agent on the first reply.

Renewals & expansion

Contract end dates, health indicators, and expansion opportunities tracked proactively rather than discovered late.

Sales Cloud implementation

Full Sales Cloud rollouts, including custom object and field configuration shaped around how your business actually sells.

Apex & Lightning components

Apex development for complex automation and Lightning Web Components where standard features fall short.

Integration

Salesforce joined up with your ERP, marketing, and support tools so records stay consistent across systems.

Health audit

A structured audit and optimisation programme for existing orgs that have drifted away from the business they serve.

Tech Stack

Technologies we work with.

We pick the right tool for the job — here's what our teams reach for across every layer.

SASalesforce Sales Cloud
SASalesforce Service Cloud
SASalesforce CPQ
HEHealth Cloud
How it works

From brief to delivery.

Five stages from org audit to role-specific training — every configuration decision documented, approved, and tested in a sandbox before it reaches production.

Dexsof team at work
01
Org Audit or Scoping

For new implementations, we map your process end to end before touching any configuration. For existing orgs, we audit what is there, document what is broken, and identify the highest-impact improvements to prioritise first.

02
Solution Architecture

We design the object model, automation rules, and integration architecture before touching the org. Every decision is documented and approved so there are no surprises during build.

03
Configuration and Development

Standard configuration covers most requirements. Apex code and custom Lightning Web Components are developed where standard features fall short — with every line documented and reviewed.

04
Testing and UAT

Every flow, trigger, and integration is tested in a sandbox environment. Users test against their real scenarios before go-live — not on a generic demonstration. Defects are resolved before the production deployment.

05
Training and Adoption

Role-specific training sessions and documentation ensure your team can use Salesforce effectively from day one. We do not run a generic product tour — we train each role on exactly what they need to do their job.

What clients say

Voices from the people we built for.

Dexsof rebuilt a system we'd been promised twice before. They shipped in eleven weeks what two other teams couldn't in eighteen months — and the code is the cleanest I've reviewed in a decade.
Priya Anand
VP Engineering · Helix
★★★★★
Genuine senior engineers. The kind who say 'we shouldn't build that' before we waste a quarter on the wrong thing.
Ana Souza
Founder · Verda
★★★★★
We came for a 6-week prototype. Three years later they still run our core platform.
Idris Khan
Head of Engineering · Cantilever
★★★★★
The team integrated seamlessly with our in-house engineers and elevated the entire output. We shipped on time and under budget.
Marcus Lee
CTO · Structr
★★★★★
The mobile app they built has a 4.8-star rating on the App Store. The UX work alone was worth every dollar.
Sofia Reyes
CPO · Laundr
★★★★★
From discovery to deployment in eight weeks. Dexsof is what a modern dev studio should look like.
Omar Al-Rashid
CEO · Netfin
★★★★★
Dexsof rebuilt a system we'd been promised twice before. They shipped in eleven weeks what two other teams couldn't in eighteen months — and the code is the cleanest I've reviewed in a decade.
Priya Anand
VP Engineering · Helix
★★★★★
Genuine senior engineers. The kind who say 'we shouldn't build that' before we waste a quarter on the wrong thing.
Ana Souza
Founder · Verda
★★★★★
We came for a 6-week prototype. Three years later they still run our core platform.
Idris Khan
Head of Engineering · Cantilever
★★★★★
The team integrated seamlessly with our in-house engineers and elevated the entire output. We shipped on time and under budget.
Marcus Lee
CTO · Structr
★★★★★
The mobile app they built has a 4.8-star rating on the App Store. The UX work alone was worth every dollar.
Sofia Reyes
CPO · Laundr
★★★★★
From discovery to deployment in eight weeks. Dexsof is what a modern dev studio should look like.
Omar Al-Rashid
CEO · Netfin
★★★★★
We brought Dexsof in mid-project to rescue a failing build. They diagnosed the architecture problems in days, refactored the core, and had us back on track within two weeks — without losing a single feature.
James Okafor
CTO · Bridgepoint
★★★★★
Fast and reliable.
Lena Hoffmann
Co-founder · Flowbase
★★★★★
Every deadline hit, every estimate accurate. Working with Dexsof felt like having a co-founder with a full dev team behind them.
Tariq Mahmood
CEO · Nuvio
★★★★★
They picked up our legacy codebase that three other contractors had given up on, cleaned it up, and shipped three new features in the same sprint — all without touching the production schedule. Impressive discipline from the entire team.
Rachel Torres
VP Product · Kargo
★★★★★
Dexsof flagged two architectural issues that would have cost us six months.
Daniel Choi
Founder · Stackr
★★★★★
Their design and engineering teams worked as one. The result was a product that looked premium and performed even better under load.
Fatima Al-Amin
CPO · Selio
★★★★★
FAQ

Common questions.

Anything not covered here, ask us directly — we answer within 24 hours.

We have Salesforce but nobody uses it properly — can you fix that?

Yes. Poor adoption is usually a configuration and training problem, not a technology problem. We audit the existing org, identify what is making the system harder to use than it should be, simplify the configuration, and run role-specific retraining. Most orgs show measurable adoption improvement within the first month.

Do you work with all Salesforce clouds?

We specialise in Sales Cloud and Service Cloud, which cover the majority of CRM and customer support requirements. For Marketing Cloud, Commerce Cloud, and other specialised products, we assess the requirement and advise accordingly — including whether a specialist partner is the right choice.

How long does a Salesforce implementation take?

Basic Sales Cloud implementation: 6 to 10 weeks. Complex multi-cloud implementations with custom Apex development and third-party integrations: 4 to 6 months. We provide a specific timeline estimate after the discovery and scoping phase, not before.

Can you integrate Salesforce with our ERP or other tools?

Yes. REST API integration, middleware solutions, and MuleSoft are all within our capability. We have integrated Salesforce with Xero, QuickBooks, SAP, Odoo, HubSpot, Mailchimp, Zendesk, and a range of custom-built systems. Integration scope is defined during discovery.

Have a Salesforce project in mind?

Let’s talk about it.

Tell us what you are building and we will get back to you within 24 hours — with honesty, not a sales pitch.